The MacBook can be the most customised Apple purchase one can make. Buying a MacBook - unlike any other Apple device - on the Apple online store is a different experience. We breakdown the MacBook’s ‘growth’ story in India: The online store: Best place to buy a MacBook Canalys is actually right in its analysis when it says that the online store may have played a crucial role in Apple selling more MacBooks than ever. But there’s more to it than what actually meets the eye. According to IDC, Apple had shipped 38,000 units in Q1 2020 but the number jumped to 1,67,000 units in Q1 2021 - a growth of 335%.
Even IDC’s report last month revealed that compared to Q1 2020 Apple sold a lot more MacBooks in Q1 2021. Canalys suggests that it was the opening of Apple’s online store that has led to this impressive spurt. Apple sold thrice as many MacBooks in India than it did in the previous year, as per a report by Digitimes, which cites data from Canalys. Not anymore though as MacBook sales in India have tripled in a year. More than the iPhone, Apple found it hard to crack the code in India with the MacBook. Unless you wanted to look cool, or were a ‘Pro’, the MacBook was out of your reach.
Turn the clock back a few years and the MacBook - like almost every other Apple product - was an aspirational device.
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